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Making a Tsukuba Brand
Tsukuba Brand's "Identity", "Concept", and "Slogan" established
The University of Tsukuba stipulates in its second mid-term plan that "the university will strive to make a Tsukuba brand based on the university's identity, plan media strategy in cooperation with society and stakeholders, and promote publicity activities." Based on this statement, the university decided to create the "concept", "identity", and "slogan" for the University of Tsukuba brand. The University will conduct advertisement activities based on those three points.
- 1. Brand Identity
- The University of Tsukuba is a front-runner in creating a vibrant future and meeting the challenges in realizing it.
- 2. Brand Concept
- The University of Tsukuba positions itself as "Mirai Koso Daigaku (a university that creates a future)". It has been aiming to be an open university in every sense and to meet new challenges to be an interdisciplinary and international university since its establishment. It is, in the truest sense, a "university" aiming to develop human resources who will be global leaders, and to explore various academic issues such as sciences, sports science, and arts. As the center of Tsukuba, which is a cutting-edge research base, the University will proceed toward the realization of a world where all human beings live in coexistence and co-prosperity.
- 3. Brand Slogan
- IMAGINE THE FUTURE.
