HOME > Prospectus > IMAGINE THE FUTURE > Making a Tsukuba Brand
- Prospectus
- Office of the President
- Concept
- Mission Statement
- History
- Organizations
- School Emblem
- Tsukuba Science City
- Nobel Laureates
- Dr. Jigoro Kano
- Video Introduction
- Student Song
- IMAGINE THE FUTURE.
- IMAGINE THE FUTURE NOTE
- Making a Tsukuba Brand
- Approach to Environment
- Office of Gender Equality
- Access / Campus Map
- Campus Guide
Making a Tsukuba Brand
Making a Tsukuba Brand
Consolidating the identity of the University of Tsukuba is one of the goals set by University President Yamada at the beginning of his term as the university president. To realize this goal, staff of the Office for Strategies of Public Relations and executive advisors to the president came together to formulate strategies to create the "Tsukuba brand".
The University of Tsukuba stipulate in the 2nd mid-term plan that "the university will strive to make a Tsukuba brand based on the university's identity, plan media strategy in cooperation with society and stakeholders, and promote publicity activities." Based on this statement, the university decided to create the "concept", "identity", and "slogan" for the University of Tsukuba brand.
The president unveiled the slogan "IMAGINE THE FUTURE." in the president's message to staff and faculty members in April 2010 and in the president's address to newly-enrolled students during the entrance ceremony.
The slogan for "IMAGINE THE FUTURE." is written by Mr. Hiroshi Ichikura, a copy writer who is also one of the first batch of graduates of the university. Alumni who are working in advertizing companies organized the "TSUKUBA BRANDING CREWS" with Mr. Ichikura as a key player and produced the message song of the "IMAGINE THE FUTURE" and planned various projects as volunteers.
NEWS 
- The message song "IMAGINE THE FUTURE" performed at the Meikei Tsukuba Grand Festival (2012.01.21)
- Nadeshiko Japan's Kozue Ando and Saki Kumagai appear on the New University Music Video (2012.01.06)
- English version of the message song "IMAGINE THE FUTURE" completed (2011.12.31)
Overview
The project "Making a Tsukuba Brand" has been under way under the leadership of the vice president in charge of this project. The project team made up of staff of the Office for Strategies of Public Relations will work for the project in cooperation with students, staff, and faculty members, alumni of the university.
Message Song
Past Activities and Undertakings
Fiscal year: 2011 | 2010 | 2009
- 2012.01.21
- The message song "IMAGINE THE FUTURE" performed at the Meikei Tsukuba Grand Festival
- 2012.01.06
- Nadeshiko Japan's Kozue Ando and Saki Kumagai appear on the New University Music Video
- 2011.12.31
- English version of the message song "IMAGINE THE FUTURE" recorded at a studio
- 2011.12.19
- The message song "IMAGINE THE FUTURE" performed at a Christmas concert at the University Hospital
- 2011.11.16
- Shooting of the Message Song "IMAGINE THE FUTURE" 2011 Version held
- 2011.11.05,06
- "IMAGINE THE FUTURE. Mirai Koso Daigaku Lectures" held with lecturer of alumni from advertising industry
- 2011.11.01
- "University of Tsukuba Guideline for the Slogan 'IMAGINE THE FUTURE.' v0.1" released
- 2011.10.19
- The Discussion Meeting with International Students hosted by the President Yamada
- 2011.10.10
- Message song "IMAGINE THE FUTURE" presented at the University Festival‚ Soho-sai
- 2011.10.09
- Message song "IMAGINE THE FUTURE" presented at the 14th Homecoming Day
- 2011.10.01
- Tsukuba Brand's "Identity", "Concept", and "Slogan" established
- 2011.07.09,10
- "IMAGINE THE FUTURE. Mirai Koso Daigaku Lectures" held with lecturer of alumni from advertising industry
- 2011.05.01
- "IMAGINE THE FUTURE" appeared in the June Issue of "Koho Kaigi" (magazine of risk management and public relations) as a message song to think of the future
- 2011.04.20
- [Video] 2011 Entrance Ceremony (Undergraduate/ Graduate) of Tsukuba Campus
- 2011.04.07
- Music video DVD of "IMAGINE THE FUTURE" completed
