About the University
Making a Tsukuba Brand

Making a Tsukuba Brand

Consolidating the identity of the University of Tsukuba is one of the goals set by University President Yamada at the beginning of his term as the university president. To realize this goal, staff of the Office for Strategies of Public Relations and executive advisors to the president came together to formulate strategies to create the "Tsukuba brand".

The University of Tsukuba stipulate in the 2nd mid-term plan that "the university will strive to make a Tsukuba brand based on the university's identity, plan media strategy in cooperation with society and stakeholders, and promote publicity activities." Based on this statement, the university decided to create the "concept", "identity", and "slogan" for the University of Tsukuba brand.

The president unveiled the slogan "IMAGINE THE FUTURE." in the president's message to staff and faculty members in April 2010 and in the president's address to newly-enrolled students during the entrance ceremony.

The slogan of "IMAGINE THE FUTURE." is written by Mr. Hiroshi Ichikura, a copy writer who is also one of the first batch of graduates of the university. Alumni who are working in advertizing companies organized the "TSUKUBA BRANDING CREWS" with Mr. Ichikura as a key player and produced the message song of the "IMAGINE THE FUTURE" and planned various projects as volunteers.

NEWS

Asahi Shimbun wrote article about the Radio CM Created in the Collaborative Creative Workshop, Mirai Koso Daigaku Lectures (2013.02.24)
Branding strategy of the University of Tsukuba appears in the December 1st issue of "Senden Kaigi" (Japan's first specialized magazine on advertisement) (2012.12.01)
"Platinum Associate Certification" and "President's Letter of Commendation" to Mr. Hiroshi Ichikura and Mr. Yoichiro Yoshikawa (2012.12.13)

Overview

The project "Making a Tsukuba Brand" has been under way under the leadership of the vice president in charge of this project. The project team made up of staff of the Office for Strategies of Public Relations will work for the project in cooperation with students, staff, and faculty members, alumni of the university.

Message Song

IMAGINE THE FUTURE

Past Activities and Undertakings

Fiscal year: 2012 | 2011 | 2010 | 2009

2013.02.24: Asahi Shimbun wrote article about the Radio CM Created in the Collaborative Creative Workshop, Mirai Koso Daigaku Lectures
2012.12.13: "Platinum Associate Certification" and "President's Letter of Commendation" to Mr. Hiroshi Ichikura and Mr. Yoichiro Yoshikawa
2012.12.13: Message song "IMAGINE THE FUTURE" presented at the Christmas Concert of the University of Tsukuba Hospital
2012.12.01: Branding strategy of the University of Tsukuba appears in the December 1st issue of "Senden Kaigi" (Japan's first specialized magazine on advertisement)
2012.11.10,11: "IMAGINE THE FUTURE.　Mirai Koso Daigaku Lectures" held with lecturer of alumni from advertising industry
2012.11.01: Young Nadeshiko's Hikaru Naomoto Joins the Filming of "IMAGINE THE FUTURE" Music Video
2012.10.17: Message song "IMAGINE THE FUTURE" presented at the University President - International Students Discussion Meeting
2012.10.08: Message song "IMAGINE THE FUTURE" presented at the University Festival‚ Soho-sai
2012.07.14,15: "IMAGINE THE FUTURE.　Mirai Koso Daigaku Lectures" held with lecturer of alumni from advertising industry
2012.06.16: The 2nd T∞ - Tsukuba Eight - held
2012.05.05: "Unified-Blue-Color Uniforms : the Athletic Clubs of the University of Tsukuba" appears in a Mainichi Shimbun news article
2012.04.30: "Unified-Blue-Color Uniforms for the Athletic Clubs of the University of Tsukuba" appears in a Tokyo Shimbun news article
2012.04.28: "Unified-Blue-Color Uniforms of the University of Tsukuba to bring a feeling of unity" appears in a Joyo Shimbun news article
2012.04.27: "New uniforms of the Unified Color: Club at the University of Tsukuba" appears in Ibaraki Shimbun
2012.04.26: Unified-Color Uniforms for the University of Tsukuba Athletic Clubs
2012.04.09: Orchestra version of our message song, "IMAGINE THE FUTURE", recorded at the 2012 Entrance Ceremony (Undergraduate and Graduate School)
2012.04.09: The message song "IMAGINE THE FUTURE" performed at 2012 Entrance Ceremony (Undergraduate and Graudate School)

Inquiry

Office of Public Relations, University of Tsukuba
E-mail：kohositu#@#un.tsukuba.ac.jp
(Remove "#" from the above e-mail address before sending mail.)

About the UniversityMaking a Tsukuba Brand